Malaysia's franchise industry is worth RM46 billion today, with the government targeting RM100 billion in franchise sales by 2030. But the industry faces real problems limiting that growth, from cost pressures to what it actually takes for a franchise to succeed at all. 

Claudia Ng, franchise strategist and founder and CEO of MYFranchiseGuide, and Ng Wei Nie, a Subway franchisee, join us to talk about both the industry and what it actually looks like to run a franchise on the ground.