BFM 89.9
The Business Station
Seven Friends, One Gym: Building COR3
41 mins
·
10:00, 19 Oct 2026
·
Recommended
34 mins
37 mins
26 mins
Guest: Joanne Lim, Co-Founder, COR3, Eddie Yap, Co-founder, COR3
For more information on BFM's SME event, click the link here.
Gyms in Malaysia aren’t known for big profits, and there’s no shortage of them. So why would seven friends who train together open another one?
COR3 in Kota Damansara is a “box,” the term functional fitness folks use for their gyms. It’s a semi-outdoor space packed with barbells and weights. Six months after opening, it already has more than 150 members.
Joanne Lim and Eddie Yap, two of the seven co-founders, join us to talk about why they started COR3 and how the business works.
We discuss:
Seven founders, no single boss: How a group of friends from very different careers makes decisions together, and how they funded the gym.
Fitness meets hospitality: What sets COR3 apart, how they make first-timers feel welcome, and why they put community and good coaching first.
The business side: Why they chose a semi-open space, how they plan to grow, and their partnership with AirAsia ahead of Malaysia’s first HYROX race this December.
Presenter: Elaine Boey
Producer: Elaine Boey
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