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Batik Boutique: PMX Virality at F1, Merdeka 118, & B2B Growth
40 mins·10:00, 20 Oct 2026
Batik Boutique: PMX Virality at F1, Merdeka 118, & B2B Growth
40 mins
·
10:00, 20 Oct 2026
·
Recommended
1 min
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Guest: Amy Blair, Founder & CEO, Batik Boutique
Batik Boutique is accelerating its retail expansion with the launch of its 1,500-square-foot flagship outlet at Merdeka 118, alongside achieving B Corp recertification with a 92-point score. The social enterprise saw a 75% year-to-date growth in its B2B segment and a 20% rise in B2C retail, further boosted by a viral moment when Prime Minister Datuk Seri Anwar Ibrahim wore their joint-designed shirt at the Bahrain Grand Prix in Malaysia.
Amy Blair, Founder and CEO of Batik Boutique, joins Open for Business to unpack how the brand capitalised on its Formula 1 collaboration with the Bahrain International Circuit. She discusses managing artisanal supply chains alongside retail expansion, utilising AI for operational efficiency and B2B design, and balancing corporate gifting with long-term brand equity.
Presenter: Roshan Kanesan
Producer: Roshan Kanesan
batik boutiqueB Corpf1Bahrain International CircuitMerdeka 118Retail Expansionbatiksocial enterprise
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