BFM 89.9
The Business Station
Your Consumer Is on a Wellness Journey. Is Your Brand?
33 mins·11:00, 28 Jul 2026
Your Consumer Is on a Wellness Journey. Is Your Brand?
33 mins
·
11:00, 28 Jul 2026
·
Recommended
41 mins
1 min
Guest: Sue-Anne Lim, CEO, UM Malaysia
Wellness is no longer just a health trend — it's becoming a key driver of consumer behaviour. From healthier eating and better sleep to fitness and ageing well, consumers are making everyday decisions through a wellness lens. So, what does that mean for brands?
UM Malaysia's latest research suggests the country's USD31.8 billion wellness economy is reshaping how people evaluate products, services and brands. We speak with Sue-Anne Lim, CEO of UM Malaysia, about what marketers need to understand about today's wellness-driven consumer, why traditional demographic segmentation may no longer be enough, and how brands can build relevance by becoming part of consumers' everyday lives rather than simply making wellness claims.
Presenter: Audrey Raj
Producer: Carol Wong
wellness economyconsumer behaviourmarketing strategybrand strategyconsumer trendshealth and wellness
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