Adrian Goh has been in the pet care game since 2004, eventually launching Wet Nose in 2011 to create a completely bootstrapped, neighbourhood pet hub. 

Currently generating up to RM800,000 in annual revenue, the business relies on localised word-of-mouth customer acquisition and specialised pet care knowledge to retain its client base against the heavy discounts of online competitors.

Adrian joins us to discuss the financial realities of running a service-based retail shop. We explore the unit economics of pet grooming versus product sales, the occupational hazards and liability of handling aggressive pets, and the strategic pivot toward opening a daycare facility to stabilise post-pandemic cash flow.

Image Credit: Wet Nose Pet Shop