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What Makes a Car Premium Today?

45 mins·20:00, 11 Nov 2026
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What Makes a Car Premium Today?

45 mins
·
20:00, 11 Nov 2026
·

Guest: Daniel Fernandez, dsf.my

What makes a car premium today? Is it still the badge and the heritage, or have technology and software taken over? Daniel Fernandez explains why Chinese brands are pitching “intelligent luxury” to European buyers, and whether the real shift is in who is doing the buying.

In our discussion segment, we unpack how the conflict in the Middle East is driving demand for Chinese EVs across the region, and why Malaysia is not seeing the same surge.

In our news segment, we highlight Mitsubishi’s 60 percent guaranteed resale value offer on the X-Force, Mercedes-Benz’s all-electric C-Class, and Jaguar Land Rover’s legal challenge against BYD over design, along with a handful of other stories from across the industry.

Image Credit: Ammy K / Pexels.com

Presenter: Haniff Baharudin

Producer: Haniff Baharudin

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