BFM 89.9
The Business Station
Recommended
34 mins
28 mins
29 mins
Guest: Daryl Diong, Founder, Z21 Studio
Growing e-commerce sales often means spending more on ads, social media, and influencers to drive traffic, but getting the click is only part of the equation. A slow website, confusing navigation, or a clunky checkout can quietly kill a sale. Daryl Diong tells us where businesses are actually losing customers on their websites, what to optimise first, and whether the next ringgit is better spent on traffic or conversion.
Presenter: Elaine Boey
e-commerceconversion rate optimisationwebsite designdigital marketingonline retailmalaysia e-commerce
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