BFM 89.9
The Business Station
Recommended
39 mins
29 mins
Guest: Benson Tan, Co-Founder & COO, WAY Sauce
WAY Sauce is a Malaysian brand that makes all-natural Nyonya, ready-to-use cooking sauces and pastes , including rendang, satay, and pulut lemak, with zero preservatives, MSG, or artificial additives. Certified to rigorous BRC, IFS, and Halal standards, the family business operates across both its proprietary brand and white-label OEM manufacturing, exporting to markets like Japan, Taiwan, Singapore, the UK, and the United States.
Despite this international footprint, the operational reality of producing all-natural products is incredibly challenging. Co-founder & COO Benson Tan joins us to discuss the intense financial squeeze of manufacturing FMCG goods, navigating the constant tension between volatile raw material costs and the hard price ceiling that retail consumers are actually willing to pay.
We also unpack securing shelf space in seven international markets, and the complexities of building products around Malaysia's most volatile ingredients. Benson also shares a blunt operational philosophy for F&B founders: know your exact numbers, and cut failing product lines fast before they drain the business.
Presenter: Audrey Raj
Producer: Audrey Raj, Carol Wong
Share:
Recommended
May 14
·
39 minsNot a Nursing Home. Not a Daycare. Something Better.
Feb 6
·
29 minsApplecrumby’s New Chapter: Scaling Past E-Commerce
Recent episodes
0
Latest stories
Podcasts · Sept 2 · 2:00AM
Taking Nyonya Flavours to Texas
39 mins
Podcasts · Sept 2 · 39 mins
Taking Nyonya Flavours to Texas
Podcasts · Sept 2 · 12:30AM
Sarawak’s Redelineation: Who Benefits from 99 Seats?
13 mins
Podcasts · Sept 2 · 13 mins
Sarawak’s Redelineation: Who Benefits from 99 Seats?
Podcasts · Sept 2 · 12:00AM
GTA Holdings: A Defence MRO Goes Public
22 mins
Podcasts · Sept 2 · 22 mins
GTA Holdings: A Defence MRO Goes Public