Malaysia's worsening haze is beginning to affect tourism, with inbound operators reporting cancelled trips, fewer group bookings and growing concerns among overseas travel agents. As unhealthy air quality disrupts outdoor activities and threatens visitor confidence, the industry faces another challenge in meeting its target of 47 million international visitors this year. We examine the financial impact on tourism businesses, whether lost bookings can be recovered, the risks to Malaysia's reputation as a travel destination and what measures are needed to protect the industry from recurring transboundary haze.

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