BFM 89.9
The Business Station
Is the World Cup Worth the Price?
1 hr 25 mins
·
18:00, 30 Apr 2026
·
Recommended
Uncertainty over Malaysia’s broadcast rights for the FIFA World Cup 2026 appears to be easing, with Telekom Malaysia reportedly close to securing a deal estimated at around RM200 million. We speak to sports journalist Haresh Deol on the cost pressures, past broadcast models, and what it means if Malaysians miss out on free-to-air coverage. Then we ask you: Does the World Cup matter to you? Is it worth broadcasters paying RM200 million so you can watch it locally? Would you be willing to foot that bill?
Image Credit: Shutterstock
Presenter: Lee Chwi Lynn, Dashran Yohan
Producer: Evening Edition
world cup broadcasting dealWorld Cup viewershipFIFA World Cup 2026telekom malaysiasports broadcasting
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Podcasts · Apr 30 · 10:00AM
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BFM Brandfest 2026
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In today’s fast-changing world of traditional and contemporary marketing, eCommerce, and AI – shaped by intense competition and idealistic, purpose-driven customers – standing still is not an option. “Challenge or Be Challenged” is a call to action: to step out of comfort zones, question conventions, and redefine what’s possible through engaging activations, sharp trend tracking, and the smart use of the right tools to cut through the noise and build meaningful connections.The BFM Brandfest 2026 will explore how brands, teams, and individuals can harness marketing, eCommerce, and AI as forces for change – embracing challenge as fuel for growth by thinking differently, acting decisively, and evolving faster than ever before in an intelligent, always-on digital economy.