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How The ‘Warm Glow’ Feeling Gets People To Donate Blood
33 mins·16:00, 18 Jun 2026
How The ‘Warm Glow’ Feeling Gets People To Donate Blood
33 mins
·
16:00, 18 Jun 2026
·
Recommended
26 mins
23 mins
26 mins
Guest: Eamonn Ferguson, Professor of Health Psychology, University of Nottingham
Donating blood is one of the easiest acts most of us can do to save lives. Yet, Malaysia, like many countries around the world, struggles to get people to do so. In conjunction with World Blood Donor Day, which was observed earlier on 14th June, we’ll be exploring what exactly drives people to donate blood and why capitalising on the ‘warm glow’ that blood donors feel could prove effective. Joining us for this conversation is Eamonn Ferguson, Professor of Health Psychology at the University of Nottingham.
Image Credit: Shutterstock
Presenter: Lim Sue Ann
Producer: Lim Sue Ann
health psychologyplasma donationthe bigger picturehealth & livingblood donationblood supplyblood bankaltruismempathy
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How The ‘Warm Glow’ Feeling Gets People To Donate Blood
33 mins
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How The ‘Warm Glow’ Feeling Gets People To Donate Blood