Malaysia’s film industry is enjoying renewed momentum, with local productions attracting larger audiences and government incentives helping to bring international shoots to the country. But box-office success and foreign productions do not necessarily create a sustainable domestic industry. We speak to FINAS CEO Dato’ Azmir Saifuddin Mutalib about the effectiveness of public funding, developing local talent and intellectual property, and how FINAS balances its roles as both industry developer and regulator.