The Southeast Asian market is often pitched to investors as a unified market of 650 million people, but for those actually building across these borders, that narrative is a "potentially dangerous oversimplification."

Airwallex’s Andrew Chim joins the show to explore the hidden frictions of regional growth, from the "innovator’s dilemma" in local regulation to why a successful Singaporean clinic model can’t simply be "ported" into Ho Chi Minh City. 

We also break down the management hurdles and cultural nuances that often kill expansion, why the "Build One, Sell Everywhere" logic fails, and why Malaysia could be emerging as the region's strategic launchpad for 2026.