BFM 89.9
The Business Station
The RM250K Nursery That Refuses to Scale Wrong
34 mins·10:00, 6 May 2026
The RM250K Nursery That Refuses to Scale Wrong
34 mins
·
10:00, 6 May 2026
·
Recommended
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Guest: Justina Chen, Co-Founder & Executive Director, Wonder Village
In Malaysia's RM6 billion early childhood education market, the default playbook is simple: pack in as many children as possible, keep educator costs low, and lean on academic drills to justify premium fees. Justina Chen wants nothing to do with that model.
A former PwC consultant and World Bank policy researcher turned UCL-trained early years educator, Justina co-founded Wonder Village in 2023 — a deliberately tiny nursery and preschool in PJ with a maximum of 26 children and ratios as low as 1:2. The business is bootstrapped, not yet profitable, and completely intentional about all of it.
She joins us to talk about the business of building slowly — and why in a sector obsessed with scale, restraint might be the real competitive advantage.
Presenter: Audrey Raj
Producer: Audrey Raj, Sandhya Menon
parenting economyeducationearly childhoodsocial enterprisebootstrappedsmeWomen Founderspurpose-driven business
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