Many people know how to create content, but far fewer know how to turn it into a sustainable career. From negotiating contracts and chasing payments to reading analytics, the "not-so-sexy" side of the creator economy is often the most critical for long-term success.

In this episode, we are joined by Shermaine Wong of Cult Creative, Celine Ting of Open Academy, and content creator Ceddy Ang to discuss the launch of their new Creator Academy. They break down the essential business skills creators need to move from virality to viability.

We discuss:

• The "not-so-sexy" business skills every creator needs (invoicing, contracts).

• Why creators must understand analytics to grow their audience and business.

• How to know your worth and price your work effectively.

• The importance of diversifying income streams beyond brand deals.

• Why professionalism and work ethic are crucial for a long-term creator career.

  For aspiring and current creators looking to professionalise their passion, this is an essential conversation into the business side of the creator economy.