What started as a passion project in 2022 has since grown into By The Billions (BTB), a platform that blends automotive storytelling, 4x4 expeditions, and lifestyle festivals that bring together adventurers, car enthusiasts, and brands. Ned Nazlan, Founder of By The Billions, reflects on evolving a community into a business, the challenges of scaling, and why Malaysia’s appetite for outdoor adventure is only just beginning.