BFM 89.9
The Business Station
LOL Asia’s 17 Years: From Comedy Promoter to IP Owner
44 mins·10:00, 21 Jul 2026
LOL Asia’s 17 Years: From Comedy Promoter to IP Owner
44 mins
·
10:00, 21 Jul 2026
·
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Guest: Rizal Kamal, CEO and Co-Founder, LOL Asia
What began with a single stand-up comedy show at Zouk KL’s Velvet Underground in 2009 has expanded into a regional live entertainment force, selling over 500,000 tickets, hosting 350 global talents, and touring across 30 cities.
Co-Founder and CEO Rizal Kamal joins BFM’s Open for Business to unpack LOL Asia’s 17-year journey, the brutal economics of the live events trade, and why he’s pushing past the transactional promoter trap to build a scalable, asset-owning intellectual property (IP) engine.
He breaks down how the company is capitalizing on shifting post-pandemic consumer behaviors, where traditional clubbing and alcohol consumption are in decline, and audiences demand high-value, sober live experiences like their new wellness concept, Thrive Play.
Rizal also details his asset-light regional expansion across Australia and Southeast Asia, how AI acts as a "genius partner" for rapid event prototyping, and why he is working with a 60-association coalition to abolish Malaysia's British era entertainment tax.
Presenter: Roshan Kanesan
Producer: Roshan Kanesan, Kishan Sivaswamy
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