BFM 89.9
The Business Station
How Do You Modernise a Brand Without Losing It?
23 mins·11:00, 15 Sept 2026
How Do You Modernise a Brand Without Losing It?
23 mins
·
11:00, 15 Sept 2026
·
Recommended
Guest: Esther Loo, Head of Sales & Marketing, Tai Sun
Tai Sun turns 60 this year, and the Singapore homegrown snack company has had to rethink how it reaches younger consumers while holding on to the identity that long-time customers recognise. Esther Loo, Head of Sales & Marketing at Tai Sun, joins us to talk about how the brand is navigating that balance and what heritage gives a brand that younger brands don't have.
Presenter: Elaine Boey
Producer: Carol Wong
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