BFM 89.9
The Business Station
How Brands Win When AI Does the Shopping
29 mins
·
11:00, 21 Jul 2026
·
Recommended
Podcasts
Why Do People Litter?
1 hr 18 mins
32 mins
Guest: Jonathan James, Regional Lead for Agencies and Consultancies, Similarweb APAC
AI is no longer just changing how people search — it's beginning to influence what they buy. As AI starts recommending brands, comparing products and shaping purchase decisions, how should marketers adapt?
Jonathan James, Regional Lead for Agencies and Consultancies at Similarweb APAC, joins us to discuss how AI is reshaping the customer journey, why brands may soon compete more for AI recommendations than clicks, and what this means for discoverability, advertising and marketing measurement in the next era of AI commerce.
Presenter: Elaine Boey
Producer: Carol Wong
Share:
Recommended
Jul 21
·
1 hr 18 minsWhy Do People Litter?
Jul 21
·
32 minsCan Private Hospitals Help Reduce Medical Inflation?
Recent episodes
0
Latest stories
Podcasts · Jul 21 · 10:00AM
Why Do People Litter?
1 hr 18 mins
Podcasts · Jul 21 · 1 hr 18 mins
Why Do People Litter?
Podcasts · Jul 21 · 9:00AM
Top 5 at 5: The Fight Over Customary Land in Sungai Cot Continues
40 mins
Podcasts · Jul 21 · 40 mins
Top 5 at 5: The Fight Over Customary Land in Sungai Cot Continues
Podcasts · Jul 21 · 8:00AM
Can Private Hospitals Help Reduce Medical Inflation?
32 mins
Podcasts · Jul 21 · 32 mins
Can Private Hospitals Help Reduce Medical Inflation?