BFM 89.9
The Business Station
Delivering Growth in a Shrinking Maternity Market
22 mins·10:00, 23 Sept 2026
Delivering Growth in a Shrinking Maternity Market
22 mins
·
10:00, 23 Sept 2026
·
Recommended
23 mins
43 mins
Guest: Katrine Cheong, Founder & Director, Little Precious Postnatal Care
When award-winning architect Katrine Cheong last appeared on the show in December 2024, the conversation centered around the design mechanics of building Little Precious, a premium confinement centre in KL Eco City. Today, she returns to discuss a drastically different reality: the shifting economic ground beneath the maternity business. Since opening in 2020, her single-site, 20,000-square-foot facility has served over a thousand mothers, operating with 60-plus medical professionals and a strict one-to-two nurse-to-baby ratio. With packages starting north of RM31,000, it is effectively a luxury hotel that carries the exorbitant staffing bill of a private hospital.
Katrine joins us to discuss the hard unit economics of the confinement industry. We unpack the mechanics of occupancy and break-even points, if she will continue to champion a single-site model rather than scaling, and the brutal reality of retaining specialised nurses amidst a national shortage and aggressive poaching from Singapore.
Presenter: Audrey Raj
Producer: Audrey Raj, Carol Wong
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